Move from selling B2C to B2B
While your business may have been built by selling individual memberships, don't limit your growth potential.
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We see it alllll the time—a membership site starts out by selling individual memberships, where each person is required to sign up for their own membership. This works great—until they realize that there's actually a bigger financial opportunity in selling memberships to company's, groups, or other organizations. This move from selling B2C to B2B allows you to sell membership in bulk—and often to less cost-sensitive buyers that are swiping company credit cards.
